The government’s plan for obesity has been described ‘severely limited’. Many groups were disappointed as medical and public health experts ‘had hoped for much more’.

The child obesity plan released last summer drew much criticism from health bodies for omitting new curbs on junk food advertising.

The document made an emphasis on greater physical activity in schools and a voluntary scheme for the food industry to reformulate popular children’s products to reduce sugar content.

The document had an emphasis on greater physical activity in schools and a voluntary scheme for the food industry to reformulate popular children’s products to reduce sugar content.

The draft of the document was 50 pages long but when it was published it was just 10 pages. They added that the emphasis on personal choices and voluntary measures by the food industry were especially disappointing.

‘Infants and young children are wholly vulnerable to the actions of adults and to the broader societal factors that create an obesogenic environment, including the marketing practices of industry’.

“For older children and young people, and their parents, a sole focus on personal responsibility is likely to result in guilt, resistance, denial, and perpetuation of the problem.

“Voluntary actions, ranging from people trying to lose weight to industry developing healthier products, have so far been ineffective in halting the rise in obesity, so the Government’s emphasis on personal choices and voluntary measures by industry is especially disappointing.”

Many are disappointed with the depth of the paper but are still hopeful for the future of childhood obesity.