Research published by Consumer Intelligence Research agency found that a third of young people do not feel comfortable wearing a poppy.
Islington Veteran Association are expanding their poppy appeal with week to engage millennials to the poppy appeal and and change their perception.
Islington Veterans meeting
Poppy History
Since the end of the First World War, poppies are worn as a way to remember and honour those who died in past wars.
Veteran Perspective
War Veteran John Walters is an ex member of the British Armed Forces 3rd Battalion Royal Regiment of Fusilier.
His input to the meeting was for the Islington Veterans to impart their wisdom to young people at local schools.
“Islington Council have done a wonderful job by putting plaques on certain streets with names of those who lost their lives in the war from the area,” he said.
“It’s our job now to teach the younger generation, go to schools and educate them on the history and significance of the poppy in British culture.”
The way Islington Veterans are tackling the disconnect is with the new strap line ‘Live On’ created by the Royal British Legions.
They believe that this revamp will encourage a message of hope rather than war.
Disconnected Youth
Some students at Islington and City College feel that more education about Armistice day is the best way forward and mentioned that they feel disconnected to the poppy appeal because they do not know enough about it and how it is relevant to them.
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Standfirst
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HeadlineIslington Veterans plan to engage youths in Poppy Appeal
Short HeadlineIslington Veterans get youths interested in poppies
Standfirst
Research published by Consumer Intelligence Research agency found that a third of young people do not feel comfortable wearing a poppy.
Islington Veteran Association are expanding their poppy appeal with week to engage millennials to the poppy appeal and and change their perception.
Islington Veterans meeting
Poppy History
Since the end of the First World War, poppies are worn as a way to remember and honour those who died in past wars.
Veteran Perspective
War Veteran John Walters is an ex member of the British Armed Forces 3rd Battalion Royal Regiment of Fusilier.
His input to the meeting was for the Islington Veterans to impart their wisdom to young people at local schools.
“Islington Council have done a wonderful job by putting plaques on certain streets with names of those who lost their lives in the war from the area,” he said.
“It’s our job now to teach the younger generation, go to schools and educate them on the history and significance of the poppy in British culture.”
The way Islington Veterans are tackling the disconnect is with the new strap line ‘Live On’ created by the Royal British Legions.
They believe that this revamp will encourage a message of hope rather than war.
Disconnected Youth
Some students at Islington and City College feel that more education about Armistice day is the best way forward and mentioned that they feel disconnected to the poppy appeal because they do not know enough about it and how it is relevant to them.
Inside Success Union CIC claim to empower vulnerable young people, but allegations of underpayment and concerns over their fundraising practices are undermining their message.
