Love Your Clothes
Representation of the amount of clothes thrown away every 3 minutes in the UK.

In the run up to Black Friday on 24 November, charity organisers Hubbub hope to encourage people to be more sustainable in their fashion choices by exchanging clothes.

Black Friday is an American tradition that marks the start of the Christmas sale period after Thanksgiving. Many items, particularly clothes, are heavily discounted. This tradition has grown in recognition in recent years to become a UK shopping frenzy.

Since its introduction to the UK by Amazon in 2010, spending on Black Friday typically sees spending of over £1 billion.

Although Black Friday is an opportunity to buy affordable items, it typically causes impulse buys and the purchase of unneeded items.

In the UK, 350,000 tonnes of unwanted clothing are thrown away each year. But, awareness of the environmental impact of our consumer lifestyle is growing and sustainable fashion is on the increase.

#BrightFriday looks at why sustainability is important and how clothes swaps can help people be more environmentally friendly. Hubbub encourages people to revamp their wardrobes without having to buy new items. It hopes to inspire people as part of a “wardrobe revolution” to avoid endless sales.

Following the first clothes swap at the Rocket Bar in Islington, Middlesex University in Barnet is today’s host until 4 p.m. Tomorrow’s clothes swap will take place at University College London in Camden.

The fashion swaps are accompanied by a series of styling events, and making-and-mending workshops that inspire and educate people about how to fix and alter their own clothes.

To participate in the swap you need to bring along good quality clothing that you no longer wear. Free tickets for the event can be booked here.