Southwark Council worked with creative Agency Nice and Serious to create the campaign video.
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Southwark Council and Peckhamplex have partnered to combat male violence against women for 16 days of action following White Ribbon Day.
The Rye Lane cinema will screen the council’s short film entitled Through Her Eyes before each showing of all age-appropriate films for the next two weeks.
The collaboration is part of Southwark Council’s 16 days of activism following White Ribbon Day, a global movement encouraging men and boys to end violence against women. The two-and-a-half minute film shows women harassing a teenage boy to highlight to men and boys what women and girls experience in public every day.
Southwark Council's short video to promote women's safety. Credit: SOUTHWARK COUNCIL AND NICE AND SERIOUS PRODUCTION
Marking White Ribbon Day
Southwark Council unveiled the video for White Ribbon Day last year. It has been viewed on social media over 350,000 times and is available in every secondary school and youth setting in Southwark and 1,000 other London Schools.
Council leader Kieron Williams announced the collaboration in a video on X (formerly Twitter).
“The message coming out of Southwark is clear: we will not tolerate abuse against women and girls on any scale in our borough. Over the past year our message has reached thousands of men and boys through direct engagement and their phones screens. Now it’s on the big screen in South London’s most popular cinema. We’re proud to be working together with Peckhamplex to show that there is no place for gender-based violence in Southwark.”
Women’s safety in Southwark
61% of women and girls in Southwark have been sexually harassed in public according to a survey conducted by the council in 2021. The survey also identified Peckham as one of five key locations in the borough “disproportionately impacted by violence against women and girls.”
On 20 November, Southwark Council started collecting responses to an updated Women and girls safety survey for 2023. The survey will close on 31 January 2024.
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HeadlineSouthwark Council and Peckhamplex bring anti-violence campaign to the big screen
Short HeadlineSouthwark Council brings anti-violence campaign to the big screen
StandfirstThe video will appear before films at the cinema for the 16 days of activism following White Ribbon Day.
Southwark Council and Peckhamplex have partnered to combat male violence against women for 16 days of action following White Ribbon Day.
The Rye Lane cinema will screen the council’s short film entitled Through Her Eyes before each showing of all age-appropriate films for the next two weeks.
The collaboration is part of Southwark Council’s 16 days of activism following White Ribbon Day, a global movement encouraging men and boys to end violence against women. The two-and-a-half minute film shows women harassing a teenage boy to highlight to men and boys what women and girls experience in public every day.
Southwark Council's short video to promote women's safety. Credit: SOUTHWARK COUNCIL AND NICE AND SERIOUS PRODUCTION
Marking White Ribbon Day
Southwark Council unveiled the video for White Ribbon Day last year. It has been viewed on social media over 350,000 times and is available in every secondary school and youth setting in Southwark and 1,000 other London Schools.
Council leader Kieron Williams announced the collaboration in a video on X (formerly Twitter).
“The message coming out of Southwark is clear: we will not tolerate abuse against women and girls on any scale in our borough. Over the past year our message has reached thousands of men and boys through direct engagement and their phones screens. Now it’s on the big screen in South London’s most popular cinema. We’re proud to be working together with Peckhamplex to show that there is no place for gender-based violence in Southwark.”
Women’s safety in Southwark
61% of women and girls in Southwark have been sexually harassed in public according to a survey conducted by the council in 2021. The survey also identified Peckham as one of five key locations in the borough “disproportionately impacted by violence against women and girls.”
On 20 November, Southwark Council started collecting responses to an updated Women and girls safety survey for 2023. The survey will close on 31 January 2024.
