London singers grow their audience and connect with dedicated fans through social media
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Rising London artist Claudia Kate performs at the Hope & Anchor after gaining an audience through Tik Tok
From posting videos online in her bedroom, to singing her new EP ‘How Sweet’ on a London stage, social media changed Claudia Kate’s life.
Like her, many artists promote their work on Tik Tok, Instagram, X and other social networks hoping to break into ForYouPages and go viral. Online social platforms help to shine a spotlight on their, which can lead to growing their fanbase long-term.
Claudia thinks the social media algorithm can make her stand out from the London crowd.
I had a video blow up on social media two years ago so now I have quite a few followers. It’s a great tool to boost you. If you go viral, that’s incredible.
Amongst the fans who came to support her at the Hope & Anchor, some had just discovered her, while others followed her since her first Tik Tok. A growing fanbase she hopes will take her all the way to Glastonbury’s pyramid stage.
London singer Claudia Kate hopes social media can help her break into the music industry
The ups and downs of making music in London
England’s biggest city is home to more than eight million people, making the cultural capital both full of opportunities and competition.
A number of venues help artists step into the game, find collaborators and network with other artistic creators. It’s both a blessing and a curse, as performing in a city so animated means everyone has to battle for Londoners’ spare time.
The downside is, it’s oversaturated with musicians, but on the flipside, I have this wonderful huge community of musicians.
More and more singers use social media to keep promoting their songs
British star, Charli XCX, massively promoted her latest album Brat on her social accounts. So much so that US presidential election candidate Kamala Harris updated her X (formerly Twitter) homepage to the green ‘Brat’ style in reference to the singer.
US-based Turkish singer INJI who went to high school and played jazz in London has a similar story.
She went viral on Tik Tok after teasing her single ‘Gaslight’. Two years later, she’s now touring internationally to make “music you can scream along to”. Based in New York, she came back to play at Village Underground in East London.
Her best advice to Londoners trying to break in: just put it out there.
Make videos and posts that make you happy and put them on social media. It’s free marketing to millions.
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HeadlineLondon singers promote music on social media
Short HeadlineLondon singers promote music on social media
StandfirstPlatforms like Tik Tok and Instagram are helping musicians break into the industry
Rising London artist Claudia Kate performs at the Hope & Anchor after gaining an audience through Tik Tok
From posting videos online in her bedroom, to singing her new EP ‘How Sweet’ on a London stage, social media changed Claudia Kate’s life.
Like her, many artists promote their work on Tik Tok, Instagram, X and other social networks hoping to break into ForYouPages and go viral. Online social platforms help to shine a spotlight on their, which can lead to growing their fanbase long-term.
Claudia thinks the social media algorithm can make her stand out from the London crowd.
I had a video blow up on social media two years ago so now I have quite a few followers. It’s a great tool to boost you. If you go viral, that’s incredible.
Amongst the fans who came to support her at the Hope & Anchor, some had just discovered her, while others followed her since her first Tik Tok. A growing fanbase she hopes will take her all the way to Glastonbury’s pyramid stage.
London singer Claudia Kate hopes social media can help her break into the music industry
The ups and downs of making music in London
England’s biggest city is home to more than eight million people, making the cultural capital both full of opportunities and competition.
A number of venues help artists step into the game, find collaborators and network with other artistic creators. It’s both a blessing and a curse, as performing in a city so animated means everyone has to battle for Londoners’ spare time.
The downside is, it’s oversaturated with musicians, but on the flipside, I have this wonderful huge community of musicians.
More and more singers use social media to keep promoting their songs
British star, Charli XCX, massively promoted her latest album Brat on her social accounts. So much so that US presidential election candidate Kamala Harris updated her X (formerly Twitter) homepage to the green ‘Brat’ style in reference to the singer.
US-based Turkish singer INJI who went to high school and played jazz in London has a similar story.
She went viral on Tik Tok after teasing her single ‘Gaslight’. Two years later, she’s now touring internationally to make “music you can scream along to”. Based in New York, she came back to play at Village Underground in East London.
Her best advice to Londoners trying to break in: just put it out there.
Make videos and posts that make you happy and put them on social media. It’s free marketing to millions.
