Christmas displays already up at the Bath and Bodyworks.
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October to November is a period of the year packed with festivities. With Halloween, Bonfire Night, Thanksgiving and Christmas, there is plenty to keep us busy through the winter months.
New data published by The Guardian, however, suggests that Christmas is taking the lead on all festivities, with consumers enjoying Christmas products earlier than ever.
New evidence collected and published by The Guardian suggests that this suspicion, a phenomenon known as “Creeping Christmas”, is a growing reality in our society. Christmas puddings are being bought earlier, mince pies are being enjoyed sooner and Christmas music is hitting the charts earlier each year.
Graph created from The Guardian research.
Data shows gradual “creep” in early Christmas listening, with the first Christmas song hitting the charts at around week 46.
Data shows a clear correlation between the year, and the gradual “creep” in early Christmas listening, with the first Christmas song in 2020 hitting the charts at around week 46. This suggests an overall move to an earlier appreciation of Christmas.
The Guardian also examined other aspects of Christmas commercialisation, looking into the sales of Christmas produce.
Graph created from The Guardian research.
Graphs show the rise in people starting their Christmas shopping earlier than in previous years. As many will have noticed, products such as mince pies, and festive-styled sweets are already fully stocked in most of major stores. The sale of Christmas puddings has dramatically risen in September with the average date for the buying of these products in 2020 lying at around the 30th of September, as compared to around the 12th of September in 2024.
While Christmas decor has not made it onto our streets just yet, Christmas displays exist already in most major stores.
Speaking to one student ‘Mia’, on the appropriate date to start Christmas shopping, she stated she thought, “October was too early”, explaining that anything from November on was an acceptable time to start Christmas Shopping.
Christmas shopping and the correct date to start has clearly left consumers divided.
Data confirms that people are buying Christmas products increasingly early, with retailers matching this need, as is shown in many high-street stores and online. However, some like Mia believe that October is simply too early to begin shopping. But, as we’ve seen, ‘the Christmas Creep’ seems very much real.
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HeadlineThe ‘Christmas Creep’ of festivities into early Autumn
Short HeadlineThe 'Christmas Creep' of festivities into October
StandfirstNew data suggests that a 'Christmas Creep' is occurring throughout the festive season.
October to November is a period of the year packed with festivities. With Halloween, Bonfire Night, Thanksgiving and Christmas, there is plenty to keep us busy through the winter months.
New data published by The Guardian, however, suggests that Christmas is taking the lead on all festivities, with consumers enjoying Christmas products earlier than ever.
New evidence collected and published by The Guardian suggests that this suspicion, a phenomenon known as “Creeping Christmas”, is a growing reality in our society. Christmas puddings are being bought earlier, mince pies are being enjoyed sooner and Christmas music is hitting the charts earlier each year.
Graph created from The Guardian research.
Data shows gradual “creep” in early Christmas listening, with the first Christmas song hitting the charts at around week 46.
Data shows a clear correlation between the year, and the gradual “creep” in early Christmas listening, with the first Christmas song in 2020 hitting the charts at around week 46. This suggests an overall move to an earlier appreciation of Christmas.
The Guardian also examined other aspects of Christmas commercialisation, looking into the sales of Christmas produce.
Graph created from The Guardian research.
Graphs show the rise in people starting their Christmas shopping earlier than in previous years. As many will have noticed, products such as mince pies, and festive-styled sweets are already fully stocked in most of major stores. The sale of Christmas puddings has dramatically risen in September with the average date for the buying of these products in 2020 lying at around the 30th of September, as compared to around the 12th of September in 2024.
While Christmas decor has not made it onto our streets just yet, Christmas displays exist already in most major stores.
Speaking to one student ‘Mia’, on the appropriate date to start Christmas shopping, she stated she thought, “October was too early”, explaining that anything from November on was an acceptable time to start Christmas Shopping.
Christmas shopping and the correct date to start has clearly left consumers divided.
Data confirms that people are buying Christmas products increasingly early, with retailers matching this need, as is shown in many high-street stores and online. However, some like Mia believe that October is simply too early to begin shopping. But, as we’ve seen, ‘the Christmas Creep’ seems very much real.
