EFG London Jazz Festival 2024 draws in crowds with big names, while also providing a platform for young, emerging artists.
Small and independent music venues are closing with 120 grassroots venues in London having closed down in 2023.
This is due to the pandemic and cost of living crisis as more and more small venue platforms are being taken away from emerging artists.
With social media followings and engagement helping musicians gain attraction, its becoming harder for those who don’t have the help and support to promote themselves online.
Saxophonist and co-founder of ‘Youthsayers’ music project, Idris Rahman told City News
“The first thing a label will have a look at, or an agent will look at, is how many followers you’ve got, or how much engagement”
South London band Achilles Heal performing at EFG London Jazz Festival
The EFG London Jazz Festival may be the solution. Caitlin Pinkess is the lead singer of south London-based band Achilles Heal:
The big leap that we’re struggling with right now is trying to figure out how to get more people to pay attention to our music than just our local community. We’re kind of boxed into south London at the moment. So that’s why the jazz festival is so important because it allows people from all different areas of London to come find you.”
Band-member Lucia Sorrell found nepotism to be a barrier:
“People have connections, nepotism is now a massive thing. I think it’s getting even harder and harder to break into that world”
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HeadlineEFG London Jazz Festival: musicians struggle with social media constraints
Short HeadlineMusicians feel the pressure in London
StandfirstHow can the London Jazz Festival help rising artists and musicians in London?
EFG London Jazz Festival 2024 draws in crowds with big names, while also providing a platform for young, emerging artists.
Small and independent music venues are closing with 120 grassroots venues in London having closed down in 2023.
This is due to the pandemic and cost of living crisis as more and more small venue platforms are being taken away from emerging artists.
With social media followings and engagement helping musicians gain attraction, its becoming harder for those who don’t have the help and support to promote themselves online.
Saxophonist and co-founder of ‘Youthsayers’ music project, Idris Rahman told City News
“The first thing a label will have a look at, or an agent will look at, is how many followers you’ve got, or how much engagement”
South London band Achilles Heal performing at EFG London Jazz Festival
The EFG London Jazz Festival may be the solution. Caitlin Pinkess is the lead singer of south London-based band Achilles Heal:
The big leap that we’re struggling with right now is trying to figure out how to get more people to pay attention to our music than just our local community. We’re kind of boxed into south London at the moment. So that’s why the jazz festival is so important because it allows people from all different areas of London to come find you.”
Band-member Lucia Sorrell found nepotism to be a barrier:
“People have connections, nepotism is now a massive thing. I think it’s getting even harder and harder to break into that world”
