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Christmas meal served on the table

The cost of a Christmas dinner is set to rise up to 6.5%, as a result of inflation surge within the last year.

With the cost of living crisis being on hiatus most families across Britain are not willing to compromise on their Christmas dinner. Turkey will still be served on the table, along with traditional Christmas dishes. 

Recent research conducted by Kantar – market research company- reveals that  the cost of an average Christmas dinner for a family of four will rise to £32.57,  with a 6.5% increase on £30.58 figure from last year.

The inflation boost is a result of the rising costs of turkey and vegetables’ prices in supermarkets.  Data from the Grocer reveals that potato prices have increased by 16% and parsnips rose by 13% in the last year,  due to heavy wet weather, which has led to a boost in the costs.

Despite prices surge, overall sales access British supermarkets is expected to exceed £13 billion over the next four weeks of December for the first time ever. Fraser McKevitt, head of retail and consumer insight at Kantar, says:

“Monday December 23 is likely to be the single busiest day for the supermarkets this year, although there are clear signs that shoppers are already stocking up their cupboards.”

CREDIT: ADOBE/INK DROP.

“Many of us take the chance to treat ourselves at this time of year and retailers are rolling out seasonal product lines to help us celebrate in style.”

Fraser McKevitt, head of retail and consumer insight

SUPERMARKET SPENDING

The overall spending surge will set records for different supermarket retailers nationwide. Tesco reached its highest market share since December 2017 to reach 28.1%, up from 27.4% in 2023, as its sales grew by 5.2% in the 12 weeks to December.

On the other hand, Sainsbury’s share increased by 0.3 percentage points to 15.9%, and spending through its tills was 4.7% higher than last year.

Consumer spending habits have seen an increase, including British supermarket retailer Marks and Spencer.  Mr McKevitt added:

“The number of different retailers we visit in the run up to Christmas is higher than at other times during the year, including wider high street brands like M&S.”

“Just under one in three households, at 32%, bought food, drink and other groceries to have at home from M&S during the 12 weeks to December 1 and looking at grocery sales alone, spending at M&S rose by 10.4%.”

Fraser McKevitt

Naomi George, talks about her Christmas expenses for the upcoming holidays, she says:

This Christmas I don’t think my spending habits will change that much, despite seeing increases in the price of food  .. when I am home for the holidays I am very fortunate that my family will absorb the cots particularly for the Christmas roast… she adds: This will put families in deprived areas into additional pressure