The new “more ball games” signs have been created by the London Sports Charity in collaboration with Saatchi & Saatchi. According to the charity, these signs highlight the impact that an estimated 7,000 “no ball games” signs have on young people’s ability to stay active.
Based on the latest statistics by the Sport England, 47.8% of children in the UK fail to meet Chief Medical Officers’ recommendation of 60 minutes of daily exercise.
“No Ball Games signs are a ban on play, a ban on health and a ban on fun. They are placed in the heart of communities full of kids. When you stop to think about how damaging and pernicious they are you can’t believe they have endured for 50 years.”
Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi
The Sport London charity believes that the campaign is not just about removing signs but about “prioritising movement.”
“Thanks to Saatchi & Saatchi, this campaign will help us elevate the issue and strengthen our advocacy efforts. This is not just about removing signs – it’s about creating a culture shift that prioritises play, movement and physical activity as essential to healthy childhoods, thriving communities, and public well-being.”
Tanya Rabin, Director of Fundraising, Marketing and Communications, at London Sport
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Standfirst
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HeadlineCampaign to end ‘no ball games’ signs launches in London
Short HeadlineLondon's 'no ball games' signs replaced
Standfirst A London Sport charity has launched a new campaign at a Lambeth housing estate to replace these signs them with 'more ball games.'
The new “more ball games” signs have been created by the London Sports Charity in collaboration with Saatchi & Saatchi. According to the charity, these signs highlight the impact that an estimated 7,000 “no ball games” signs have on young people’s ability to stay active.
Based on the latest statistics by the Sport England, 47.8% of children in the UK fail to meet Chief Medical Officers’ recommendation of 60 minutes of daily exercise.
“No Ball Games signs are a ban on play, a ban on health and a ban on fun. They are placed in the heart of communities full of kids. When you stop to think about how damaging and pernicious they are you can’t believe they have endured for 50 years.”
Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi
The Sport London charity believes that the campaign is not just about removing signs but about “prioritising movement.”
“Thanks to Saatchi & Saatchi, this campaign will help us elevate the issue and strengthen our advocacy efforts. This is not just about removing signs – it’s about creating a culture shift that prioritises play, movement and physical activity as essential to healthy childhoods, thriving communities, and public well-being.”
Tanya Rabin, Director of Fundraising, Marketing and Communications, at London Sport
