London Couple Creates Handmade Doll Campaign For Child Organ Donation Awareness
Graham and Katie Tatham have created a campaign in collaboration with the NHS Organ Donation sector to promote dialogue around the issue of child organ donation
Handmade Dolls of the children in need of organ transplants
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A London couple have created a campaign in collaboration with the NHS Organ Donation sector to put the topic of child organ donation at the forefront of the organ donation conversation.
The Tathams created the campaign in response to their three year old son, Ralph, needing a liver, pancreas and bowel transplant after his liver cancer diagnosed in January spread. The campaign involves placing 230 handmade dolls within hospitals around London and the UK to match the amount of children that need organ transplants. Each doll, made to look like each child in need of a transplant, wears a badge that people can scan to listen to each child tell their story as to why they need a transplant.
Child organ donations aren’t as common as adult organ donations, meaning children must rely on other children for their major organ transplants, such as heart, bowl or liver operations. “Your loss can be somebody else’s gift” said Mrs. Tatham.
Quick start
In collaboration with marketing agency Wunderman Thompson UK, Mrs. Tatham’s place of work, the campaign was able to get up and running within a few months after the initial idea was sparked in May. The agency is comprised of craftsmen and suppliers across the country that have supplied and made the dolls for the hospitals.
So far, four of the 230 dolls have gone to Great Ormond Street Hospital in central London, one of the most supportive hospitals involved in the Waiting to Live campaign. One of these four dolls is that of Ralph Tatham himself.
The Tatham’s hope that their campaign will destigmatize the child organ transplant conversation. “The hope is, if nothing else, that there are lives saved at the end of the day” said Mr. Tatham.
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HeadlineLondon Couple Creates Handmade Doll Campaign For Child Organ Donation Awareness
Short HeadlineHandmade Dolls for Child Organ Donation Awareness
StandfirstGraham and Katie Tatham have created a campaign in collaboration with the NHS Organ Donation sector to promote dialogue around the issue of child organ donation
A London couple have created a campaign in collaboration with the NHS Organ Donation sector to put the topic of child organ donation at the forefront of the organ donation conversation.
The Tathams created the campaign in response to their three year old son, Ralph, needing a liver, pancreas and bowel transplant after his liver cancer diagnosed in January spread. The campaign involves placing 230 handmade dolls within hospitals around London and the UK to match the amount of children that need organ transplants. Each doll, made to look like each child in need of a transplant, wears a badge that people can scan to listen to each child tell their story as to why they need a transplant.
Child organ donations aren’t as common as adult organ donations, meaning children must rely on other children for their major organ transplants, such as heart, bowl or liver operations. “Your loss can be somebody else’s gift” said Mrs. Tatham.
Quick start
In collaboration with marketing agency Wunderman Thompson UK, Mrs. Tatham’s place of work, the campaign was able to get up and running within a few months after the initial idea was sparked in May. The agency is comprised of craftsmen and suppliers across the country that have supplied and made the dolls for the hospitals.
So far, four of the 230 dolls have gone to Great Ormond Street Hospital in central London, one of the most supportive hospitals involved in the Waiting to Live campaign. One of these four dolls is that of Ralph Tatham himself.
The Tatham’s hope that their campaign will destigmatize the child organ transplant conversation. “The hope is, if nothing else, that there are lives saved at the end of the day” said Mr. Tatham.
