Paris has launched a “try the frogs” campaign urging Londoners to escape to Paris.
The aim of the campaign is to attract London’s finest financial talent.
With the tongue in cheek adverts seen as a subtle way to recruit.
The London Frog has been spotted in major transports such as St Pancras and Heathrow while also making an appearance in the square mile.
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HeadlineParis launches “try the frogs” campaign in London
Short Headline
Standfirst
Paris has launched a “try the frogs” campaign urging Londoners to escape to Paris.
The aim of the campaign is to attract London’s finest financial talent.
With the tongue in cheek adverts seen as a subtle way to recruit.
The London Frog has been spotted in major transports such as St Pancras and Heathrow while also making an appearance in the square mile.
