Lord Mayor Andrew Parmley launched a City-wide campaign to fight mental health stigma today.

The campaign, called This is Me, aims to fight mental health by providing employees with a platform to talk about their mental health experiences.

“Working in London can be extremely demanding and high-pressured, and it is in the interest of of both businesses and their staff to collaborate in order to change the culture around mental health for good,” Parmley told the press.

The initiative – launched by the Lord Mayor’s Appeal charity – already involves 75 organisations.

A 17-organisation committee has been set up to increase participation, aiming to reach 1m Square Mile employees.