Shoreditch based start-up, Audisense is due to receive £3.8 million pounds in funding. The firm, which specialises in audience intelligence and customer engagement, will get the funding from Mel Morris who made his fortune through investment in hit game ‘Candy Crush’,

Audiesense launched in 2011, and they hope the funding will allow them to expand into North America. The company currently employs over 50 people in London and Cordoba, Spain.